Craig Rubin, Chairman
Craig Rubin is the creator and inventor behind Crypton
He identified a need for improvement in woven textiles,
which prior to Crypton, were often vinylized for
the commercial marketplace. On the way to finding a
better solution for healthcare, hospitality and other
public spaces, Craig revolutionized an industry with
the development of Crypton. Craig’s persistence and
passion, coupled with identifying and assembling a
top-notch team of chemists and engineers, resulted
in the development of a fabric that could withstand
the rigors of a commercial fabric, still be comfortable
and easy-to-clean, in addition to anti-stain, anti-moisture
and anti-odor properties. Crypton Super Fabric launched
Today, with more than 100 million yards of fabric installed
globally, Crypton is one of the most specified upholstery
fabrics in the world, dominating the healthcare, hospitality
and office segments and making significant inroads
in the residential marketplace.
Craig led brand extensions of Crypton to Crypton Wall,
Crypton Carpet, Crypton cleaning products and Crypton
Mattress Protection. He continues to drive the technical
team to forge breakthrough technologies that further
improves performance fabrics and other textile applications.
Raised in Tulsa, Oklahoma, Craig attended the University
of Oklahoma. He and his wife, and Crypton co-founder,
Randy, are avid golf enthusiasts and reside in Bloomfield
Randy Rubin, Chairman
Randy Rubin is the mastermind behind Crypton's global
branding and intellectual property strategies.
Prior to founding Crypton, with her husband and partner,
Craig Rubin, Randy had been a powerhouse in marketing
for Fortune 500 companies. Randy always knew that if
she had her own product to brand, she would be dangerous,
and she has been.
That dream became a reality when in 1993, she and Craig
launched Crypton from the basement of their Franklin,
Michigan home. Randy's passion for building Crypton's
brand identity, coupled with her zest for creating
innovative and compelling campaigns, has established
her as an award-winning marketing innovator and industry
Today, Crypton enjoys a brand reputation steeped in the
very innovation that helped revolutionize the textile
industry, and Randy vigilantly protects the intellectual
properties of this global brand.
Randy is proud to be from the Motor City, Detroit, and
actively gives back to her community. A graduate of
Wayne State University she continued her advanced degree
work at Oakland University. She is devoted to her family
and enjoys honing her golf game when time permits.
Lance Keziah, President
Lance Keziah is President of The Crypton Companies.
Lance joined the Crypton family in 2005 with a strong
heritage in automotive textiles. Since then, he has
become immersed in the contract market, expanding Crypton’s
presence in healthcare, hospitality, education and
government as well as residential opportunities.
Lance is involved in Crypton’s global expansion and alliances
and oversees the sales efforts domestically and abroad.
He also is involved in numerous trade organizations in
the many Crypton business segments. Lance was recently
named to the Young President’s Organization (YPO).
He also is active in the industry association, NADFD.
Prior to joining Crypton, Lance was associated with industry
giants, Collins & Aikman and Mastin Associates.
An avid golfer, Lance attended Lenoir-Rhyne College on
a golf scholarship and graduated with a degree in Business
Administration, with an International Marketing focus.
He and his wife reside in Bloomfield Hills with their
three children and family dog.
Dr. Kelvin Chen, Senior Vice President, R&D
and Technical Operations
Kelvin joined Nanotex in December 2007 as Technical Director overseeing worldwide quality assurance and mill technical transfer. In recognition of his many accomplishments, Kelvin was promoted to head all global R&D and technical operations in October 2009.
Prior to joining Nanotex, Kelvin was most recently General Manager of the R&D department at Bondex International Textiles, a leading manufacturer of innovative textile products for brands from LL Bean to Polo Ralph Lauren. In addition to his textile engineering and manufacturing experience, Kelvin also has significant academic and research experience having been a professor and run the department of textile chemistry at the Wuhan Institute of Textile Science & Technology, as well having been published in numerous scientific textile journals and publications.
Kelvin holds a PhD from the Hong Kong Polytechnic University, as well as a MS and BS in textile chemistry from the Beijing Institute of Chemical Fiber Technology.
Mark Brutten, Senior Vice President, Sales
Mark Brutten joined Nanotex in 2004 as senior vice president
of marketing, with more than 20 years of experience in marketing
and advertising. Mark has developed and led strategic marketing,
branding and advertising initiatives across a range of industries,
including consumer packaged goods, technology, media, hard-goods,
soft-goods and the Internet.
Prior to joining Nanotex, Mark was vice president at Addis,
a leading brand strategy and design firm. There, he developed
brand platforms for companies in the consumer goods, technology
and fitness arenas, including Intel, Dole, Maytag and 24-Hour
Previously, Mark was vice president of marketing and business
development at Productopia. He earlier led the brand marketing
efforts at When.com, Excite and Segasoft, where he oversaw
the development of three-time Clio award-winning work.
Mark also was marketing director at the E.J. Brach Corporation,
where he spent seven years developing, launching and marketing
Brach’s confections, achieving a significant increase
in that brand’s market share and revenue. He began his
career at Young & Rubicam, a leading global advertising
Mark holds a BS in marketing and advertising from Indiana
University School of Business.